The Most Creative Annual Report Ever?

In: BlogDate: Jan 10, 2013By: Henry Stewart

A big thanks to Marion Janner of Star Wards, @starwards, for alerting me to this fabulous approach to an annual report. And its not from a cutting edge startup, but from the public sector, the good old NHS: The annual report for Whittington Hospital Trust for 2004.

The brief was to illustrate the entire job as though it were an American superhero comic and Bill Greenhead did a fabulous job of it and won the Nexus Award (apparently the second time the Whittington had won it).

It very much looks like a marvel comic, with lots of cartoons reflecting the issues for the Trust. But it also heavily features stories of actual staff to give a real feel for the organisation. It has, of course, got the usual financial information and regulatory bumph too.

I speak as a customer of the Whittington, having spent a night there earlier this year after coming off the bike and breaking my collar bone. It wasn’t quite as wacky as the report, but it was a very good experience.

Be Creative!

Is this the most creative annual report ever? If you know of a better one, or of other creative examples, please do post their links below.

Does your organisation produce an annual report? What could you do to make it more creative, more engaging and a joy to read?

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Henry Stewart, Founder and Chief Happiness Officer

Henry is founder and Chief Happiness Officer of Happy Ltd. Following a fairly disastrous job early on in his career, Henry was determined to discover what enabled a productive and happy workplace. In 1987 Henry set up what was originally called Happy Computers. Inspired by Ricardo Semler’s book Maverick, he built a company with a reputation for some of the best customer service in the country and one of the UK’s best places to work, winning multiple awards for its culture and philosophy. His book, the Happy Manifesto, was published by in 2013.

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