Recruit for Attitude, Train for Skill in Practice – Valentina Culatti, UNIT9
Could you be missing out on exciting new talent? Try recruiting for attitude and potential ability. Find out how it works for UNIT9 in this video.
Hi, we are Happy
We are leading a movement to create happy, empowered and productive workplaces.
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Recruit for Attitude, Train for Skill in Practice
We are very famous to be the ones that recruit people from the schools or remote locations around the world – so much that sometimes they call us UNI9 instead of UNIT9, you know, as we train them.
And the other day there was a guy that we hired three months ago and he just finished his probation as a creative, and he came to me and he thanked me, and said “thank you so much for confirming me in the job, because nobody would ever have given me a chance because of my CV, my profile. It’s so weird, I want to be a creative in this industry but I come from architecture – so when they were looking at my video, they couldn’t see the potential, they couldn’t see how I would have performed, so it was an immediate barrier.” But we didn’t – we just see the potential in the guy and he’s doing great.
In another example, this is a bit random, I was interviewing a Project Manager, and he was perfect, perfectly dressed. And when you think about the UNIT9 crew, you think about those London hipsters that trashed the London fields recently, right, so that’s the kind of crowd you’re talking to! So if you get a guy who has great manners, very polite, and the CV is perfect – and yes on paper, but where is the quirky angle, how are you going to fit in this environment, how are you going to get on well with your peers, with your colleagues?
Because that is key, because it’s team building, team management, and then I asked him a random question because it’s what I do, that’s how I feel my gut, I interview not based on the curriculum, but on my gut. “What music do you like?” and it was perfect, he was wearing a suit, and he was like, I am a fan of heavy metal. And I said oh, okay, now I get it, and I wasn’t expecting it – so he got the job, and he’s doing brilliantly.
Valentina Culatti has a degree in Science of Communication and a Masters in Multimedia Content Design. She joined UNIT9 in 2007 as an Interactive Producer, and in 2015 she took over as Managing Director of the entire UNIT9 group. She leads an award-winning team of over 200 creatives and technologists in five locations around the world, working across digital, gaming, experiential, film and VR. UNIT9 has simply the most positive staff survey that Happy has ever seen. You can contact her on Twitter at @mybloodyval.
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Next Conference: Happy Teams and the Buurtzorg Way
We are very excited to be partnering with Buurtzorg for this online event! If you haven't heard of them, Buurtzorg is a healthcare organisation in the Netherlands with over 15,000 staff that receives top marks from care inspectors and has a current patient satisfaction rating of 9.3. It's also been rated five times as one of the top places to work in the Netherlands. Why? Their staff is made up of hundreds of self-managing teams supported by regional coaches and a back office of just 50 people — with overheads accounting for just 8% of its total costs!
At this workshop from 10am to 4pm on 27th May 2021, you will hear from nurses and a coach working the Buurtzorg way in both Britain and the Netherlands. You will also be introduced to some of the techniques Happy uses for more effective staff involvement in decision-making.
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