How to Identify and Engage Stakeholders With Happy's Workshop

In: BlogDate: Oct 09, 2023By: Claire Lickman

Learn about Happy's Stakeholder Engagement workshop and the topics you will cover on it in this quick three-minute video by Rachael.

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Stakeholder Management and Engagement: What You Will Learn

Hi, I'm Rachael. I'm a Project Management Facilitator at Happy, and this video is to tell you about our Stakeholder Engagement Workshop.

If you're trying to get something done at work, whether that be introducing something new or making a significant change, you will have stakeholders. Traditionally, we think of stakeholders in the context of project management, but all of us have stakeholders all the time.

We can define stakeholders as anyone who will be impacted by the change you're trying to make. We can call that interest. Also, anyone who has an impact on your ability to deliver that change. We can call that power.

Why is it important to know who your stakeholders are? Well, too often when we're trying to deliver change, we fail to take that first step of even knowing who the stakeholders are, let alone engaging with them.

And if we don't engage with them, then we don't know what they need us to deliver and we can end up guessing and potentially getting it wrong.

Let's take an example of quite a tangible change. I'll imagine I'm leading a project to deliver a software update to a system that we use at work. If I don't find out from the people who are going to use it what they need, I'm guessing, and I could get it wrong. If I'm at least in conversation with them, I can work to find out what features and functionality they want, and I can hopefully deliver some of that with the project team.

I can also work to soften the blow if there are features that we can't deliver for some reason. That's likely to mean fewer problems as the project progresses. The other benefit of knowing who your stakeholders are and understanding them is you can work out if you've got any potential detractors, anyone who's not on board with your project.

And you can then engage with them and see if there's anything you can do to get them on side.

On the Stakeholder Engagement Workshop, you'll discover tools to find out who your stakeholders are, and we'll look at techniques for prioritising those needs.

We'll also spend time learning and practicing the communication skills that will help you navigate conversations with those stakeholders, including the tricky ones. To see the full outline, public dates and details of private courses, please visit Happy's website and search for stakeholder engagement.

In this above video, Rachael gives a brief outline of what stakeholders are and some of the things you will learn about them on Happy's Stakeholder Engagement Workshop. This workshop next runs on 5th March.

On this workshop you will be equipped with the tools needed to identify your stakeholders and then work on the communication skills that will help you engage with them for the benefit of your project.

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Learn More Leadership Skills in These Upcoming Workshops

A happy workplace leads to greater productivity and tangible business results. We have developed a range of leadership programmes focusing on the skills you need to develop a happy workplace, based upon our own practical experience at Happy and learning from some of the world’s great workplaces.

Here are just some of the public course dates coming up in the next few months:

  • Management Fundamentals — a two-day workshop designed for new managers to help you understand what makes a great manager and the practical steps you can take to make it happen. The next course runs in the classroom on 4th of June or online on 4th July.
  • The Happy Leadership Programme — our flagship four-day leadership course. Our Blended programme consisting of 12 Online 2-hour sessions begins on 10th September.
  • Brave Leadership — this is a one-year leadership development programme for women. This programme is about unleashing your brilliance, as well as identifying and enabling greatness in others. It will also create, and connect you to, a network of inspirational women.

All of these programmes are also available to book as private group courses for your organisation. Get in touch with our friendly team to find out more details including pricing and availability.

Why learn online with Happy?

  • Interactive and engaging - just like our classroom sessions
  • Bitesize or full-day sessions - fit around your schedule
  • Learn from home - all you need is a quiet place to call from and an internet connection
  • IT Helpline - 2 years of free support after your course
  • No quibble money-back guarantee

Claire Lickman

Claire is Head of Marketing at Happy. She has worked at Happy since 2016, and is responsible for Happy's marketing strategy, website, social media and more. Claire first heard about Happy in 2012 when she attended a mix of IT and personal development courses. These courses were life-changing and she has been a fan of Happy ever since. She has a personal blog at

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