Stakeholder Management and Engagement

If you are managing projects or implementing change then the key to success is to know and understand your stakeholders; that is anyone who is impacted by the product or change you want to deliver, or anyone who has an impact on your ability to deliver it. Too often we overlook or don’t fully understand those groups or individuals. That can mean we face resistance or other difficulties that could have been avoided.

This one-day online workshop will look at how you can identify your stakeholders; once you know who they are, you can then find out their requirements, manage their expectations and harness their enthusiasm, influence, and expertise to help you deliver successful change.

If you are a stakeholder on someone else’s project, we can run a customised version of this that gives you tools to manage the workload that can cause and to ask assertively for what you need. Please get in touch for more information.

Course Overview


  • SME
    Fewer than 250 staff

  • Public Sector Price

  • Large Charity
    Over 31+ staff

  • Small Charity
    Fewer than 30 staff

  • *Per person, excluding VAT

  • Duration

    1 day
  • Location

    Interactive online sessions delivered via Zoom. The link is sent to you after booking.


Stakeholder Management and Engagement: What You Will Learn

Course Overview

What you will learn

This workshop is designed for anyone leading a project or aiming to create change, calling on techniques from traditional project management and Agile as well as from good leadership and management practice.  

By the end of this course, you will have an effective toolkit for analysing stakeholders and gathering their requirements. You will also consider the role communication plays in engagement and will learn how to adjust your communication style to get your stakeholders to where they need to be. You will explore the importance of building trust and credibility with your stakeholders and what to do when your stakeholders don’t agree.

Course timetable

Session 1 - Stakeholder Mapping

  • Use stakeholder mapping to identify all of your stakeholders
  • Understand where your stakeholders are (stakeholder matrix)
  • Analyse what the practical implications of your own stakeholder matrix are for how you communicate

Session 2 - Stakeholder Engagement

  • Consider your stakeholders’ position, interests and motives
  • Engage with stakeholders to find out their requirements (user stories, discovery workshops)
  • Decide how to move forward with the project – how are you going to deliver what they need?
  • Analyse where your stakeholders are, and where you need them to be

Self Study – Three Communication Styles (Chris Voss)

Session 3 – Trust and Credibility and navigating group dynamics

  • Building trust and credibility – including across cultures
  • Influence your stakeholders – adjusting communication style to get stakeholder to where you need to be on the project
  • Consider different stakeholder challenges and the communication tools you can use to navigate them
  • Active listening

Session 4 – Keeping the conversation on track

  • Facilitating a conversation when stakeholders have opposing views
  • How to stay in constructive dialogue even when the stakes, or emotions are high
  • Finding common purpose
  • Positive influence

Related Courses

If you are looking to learn about the full Project Management process, then please look at our Introduction to Project Management course. We have both one and two-day workshops for this course. Our next one-day workshop is on 16th May.

If you are a stakeholder on someone else’s project, we can run a customised version of this that gives you tools to manage the workload that can cause and to ask assertively for what you need. Please get in touch for more information.

Already have project management experience? Happy's Project Management for Experienced Project Managers half-day workshop offers experienced project managers the opportunity to think about the challenges they still face and what they can do about it.

Happy also offers a two-hour Asana course taught via Live Online Learning. By the end of this course you will be able to set up and effectively manage a project using Asana.

Group Learning Events

If you have three or more learners, a private group course could be cheaper.

We can tailor the content to your team, and host the training remotely, at your workplace or here at Happy's HQ in Aldgate, Central London.

Find out more

What's it like to learn online with Happy?

In this short video, Rachael explains how Happy makes our Live Online Learning IT programmes just as interactive and engaging as our classroom sessions.

Book now

See our available course dates, or contact us for bespoke options.

Stakeholder Management and Engagement
There are currently no upcoming public course dates available. Please email our team on and register your interest for this course. We'll let you know as soon as a date is available.

Not sure if this workshop is right for you? Call us:

020 7375 7300

Why learn online with Happy?

  • Interactive and engaging - just like our classroom sessions
  • Bitesize or full-day sessions - fit around your schedule
  • Learn from home - all you need is a quiet place to call from and an internet connection
  • IT Helpline - 2 years of free support after your course
  • No quibble money-back guarantee

The Small Print

The course will run remotely for a full day consisting of four 90-minute live online sessions with an independent self-study session in between.

All learners will need to install Zoom on their machines. Full technical requirements are on the Zoom website. Your link will be included in your joining instructions once you have booked your place — if you haven't received this email then please contact our team.

Learners should log into the training session 10 minutes before the start time to ensure that they have downloaded and set up Zoom correctly. The course will start precisely on time and it may not be possible to go back over material missed by late arrivals.

Your active participation is expected: everyone will be heard and seen throughout, just as they would be if we were in a room together. To be heard, hear and seen you will need a microphone, speakers and camera – if you have a modern laptop that’s all you will need. Remember, you’ll need a quiet place to call from and a decent internet connection is a must.

Please ensure you read our Terms and Conditions before booking for our payment terms and cancellation policy.

The happy Guarantee

We want everyone to go away from our courses feeling as though they have learnt useful, practical skills that they can use straight away when they go back to work.

If you don’t feel that your training has been useful or if you are unhappy in any way, just get in touch with our Customer Services team within 30 days of the course. We will be happy to offer you additional support and training free of charge to help you to gain the skills you need, or if you’d prefer, a full refund.

Your post-course support package

  • Included in the price of both online and classroom programmes
  • 2 years of free access to our IT Helpline
  • Unlimited access - call or email our team as often as you need
  • Ask about any content covered on your course