Be specific with your values if you want to stand out
Dom Monkhouse developed the UK divisions of the web-hosting businesses, Rackspace and Peer 1. His primary goal has always been to boost an organisation’s total revenue, which depends on having an engaged workplace. He also believes companies need to be explicit about their values in order to stand out.
In this three-minute clip from the 2017 Happy Workplaces CEO Conference, Dom explains why this is so essential and why not doing so means an organisation will just end up being beige.
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We are leading a movement to create happy, empowered and productive workplaces.
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By Dom’s calculations, if employees put in 60% of effort, it’s enough to not get fired. So just imagine the benefits of a wholly engaged staff with everyone putting in a further 40%.
“The Sunday Times Best Place to Work, having spoken to them some years ago, they said, ‘if you can get staff to feel engaged they’ll work 30% longer hours for 5% less pay and be happier than the people who aren’t engaged.’” Dom says.
He set about devising ways to encourage this extra 40%, realising that authenticity was key. “You can’t make people do it, they have to want to do it,” he says.
Another significant discovery was to be explicit about company values. “Quite often I’ll sit down and talk to people about values and they’ll say ‘integrity’, and you can’t have integrity as a value. Not that you shouldn't have integrity, it’s just that nobody could pick the opposite of that as a competitive value.
"You couldn’t go to market and say, ‘We are the company with no integrity,’ so don't say you are the company with integrity – or honesty or teamwork or efficiency – because none of your competitors are going to say anything different.
"You end up being beige. You end up just sounding and looking like everybody else.”
Click here to see more videos from the 2017 Happy Workplaces CEO conference
Learning Nuggets from Dom Monkhouse, a two minute video from the Happy Workplaces Conference 2014
The Happy Manifesto by Henry Stewart – click here to get your free eBook, full of great ideas for creating a happy workplace
Happy Workplaces Have Lower Costs, a blog by Henry Stewart about how happy workplaces not only earn more, but have significantly lower costs
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Next Conference: 2023 Happy Workplaces Conference
Our Happy Workplaces Conference is our biggest event of the year — and we're excited to announce that it will be back for 2023. Save the date for 15th June 2023!
Due to the success of previous years, we will be holding this event online via Zoom. As always, this event will include lots of discussion and interaction, with the opportunity to meet others who are on their journey to create happy workplaces.
Our speakers will be announced early next year. Previous speakers have included leadership gurus Tom Peters, David Marquet, Liz Wiseman and Bruce Daisley — as well as Andrew Barnes, author of The 4 Day Week, Helen Sanderson MBE, Professor Donna Hall CBE, and Pim de Morre of Corporate Rebels. We've had speakers from organisations such as John Lewis, WL Gore, Buurtzorg, Woohoo inc, Propellernet, Mayden, Next Jump, Foundation SP, Epic CiC, the National Audit Office, and more.
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