Case Study: Pfizer

Pfizer chose Happy to develop and deliver training to support the roll-out of a Siebel-based CRM system to 13,000 salespeople across 22 countries. The core of the approach was to understand the needs of the sales staff and focusing the training on improving the way they worked.

About Pfizer

Founded in 1849, Pfizer is the world’s largest research-based pharmaceutical company. Pfizer discovers, develops, manufactures, and markets leading prescription medicines and vaccines, and employs thousands of staff globally.

What we did

We did not start with the software. Instead, two of our trainers went on the road with Pfizer salespeople, spending a day visiting doctors and hospitals in London and Copenhagen. All the learners would be salespeople and this ensured we understood their job, their need and their point of view.

The project was effectively about culture change (switching from informal record keeping to formal records, accessible to all).  Understanding the needs of the employees was crucial for this.

Our training developers coordinated a large-scale project to create and deliver comprehensive materials for 16 different systems in 13 languages. Happy continue to work with Pfizer across a range of projects.

Client comments

“Your training service has been extraordinarily good. Everything you have promised has been delivered. I couldn’t be happier.”

Tim Johnson, Project Director Pfizer

“Based on understanding the business processes, the approach was miles ahead of the rest.”

Nick Allcock, Training Manager Pfizer

About Happy Software Roll-outs

Whether in upgrades or conversions, SAP, Siebel, Peoplesoft, Oracle or your own bespoke software, Happy provides a full service to create the course and deliver the training for your people. Our focus is on understanding the learner’s needs and fitting the course to those needs. We create courses that help them in their job, rather than simply training how the software works.

For more information on our major software roll-out offerings, please visit our software roll-out page or contact our team.

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