The article describes how friendly and polite the shopkeepers at Arsenal Food and Wine are. But what really stands out is one very radical step they have taken.
Owner Ozzy has adopted a habit of asking customers which products they would like to see on the shelves, and then ordering them.
Imagine, asking your customers what they want! It is an act that seems so stunningly obvious, you would imagine everybody would do it. But have you ever been asked in a shop which products you would like to see on the shelves? Since reading the article, I have been racking my brain to think of any time when this has happened to me and I can’t think of one. There are shops I’ve gone in several times a week for over a decade and never been asked if there is anything else I’d like them to sell.
But that is the simple strategy that Ozzy has adopted. He asks his customer what they want to see on the shelves and then makes sure he gets it and puts it there.
You too could try this radical idea: Ask your customers what they want and then give it to them.
Related blogs
- 3 Ways to Improve your Active Listening Skills — Tips on how you can improve the way you listen.
- Get your Staff to Walk in your Customer’s Shoes — The best way to understand your customer is to put yourself in their position and learn what they really want.
