Introduction to Social Media Marketing

Social media is a great way to raise brand awareness of your organisation! It gives your organisation a voice, a place to showcase your work and it allows you to start conversations directly with both your customers and users. Plus, Facebook, Instagram, LinkedIn and Twitter are all free to use – it just costs your time. But with so many organisations using social networks these days, how can you stand out from the crowd and get your voice heard?

By the end of this one-day intensive course, you will understand the potential of social media and will know how to make the most of these opportunities.

Course overview


Session 1: The Basics of Social Media Marketing

  • Why Social Media Marketing?
  • Using social media to connect with and expand your customer base
  • Creating a social media policy and a plan
  • What is compelling, sharable content
  • Building customer relationships
  • Tools to assess your social media success

Session 2: Instagram

  • About Instagram
  • Editing your profile
  • Finding and following other users
  • Taking photos and videos
  • Using filters on your photos
  • Sharing photos on Instagram
  • Building connections by liking and commenting on photos
  • Tagging photos
  • Setting up a business account

Session 3: Twitter

  • What is Twitter and how to use it
  • How Twitter can be useful to you
  • Understanding the jargon: Tweets, hashtags, retweets, etc…
  • Using Twitter search to find information
  • Editing your profile
  • Finding and following other Twitter users
  • Posting and deleting a Tweet
  • Sharing weblinks and photos
  • How to manage your Twitter account and build your number of followers
  • Be aware of what you say – what not to say about work and colleagues
  • Touching on social media management

Session 4: LinkedIn

  • About LinkedIn
  • Creating an awesome LinkedIn profile
  • Setting up a public profile and profile URL
  • Finding and adding connections
  • Networking via LinkedIn
  • Giving and requesting recommendations
  • Reading, sending and managing messages
  • Finding and using LinkedIn Groups
  • Following companies and influencers
  • Exploring the feed
  • Publishing articles
  • Setting up your privacy
  • Different account types

Session 5: Your Social Media Strategy

  • Your strategic plan
  • Creating a Social Media calendar
  • Tools to manage your Social Media presence
  • Monitoring your campaigns
  • Next steps

After the Course

In order to consolidate learning and maximise the investment in training, learners should put their newly acquired skills into practice as soon as possible.

You may also be interested in our Introduction to Adobe Photoshop one-day course to become confident in using the essential features of Photoshop to edit and manipulate images and create simple graphics and pictures for social media.

Intensive Courses from Happy

Intensive courses have been created specifically for those who need to learn a great deal of content at a faster pace. Each one is focused on increasing your productivity, and building a substantial expertise in just a single day. These courses will be longer, faster and more intensive than a standard classroom course. If you can keep up, the rewards will definitely be worth the effort.


4 out of 5 stars


Sajid Ali7 days ago

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Group Learning Events

If you have three or more learners, a private group course could be cheaper.

We can tailor the content to your team, and host the training at your workplace or here at Happy's HQ in Aldgate, Central London.

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What is it like to learn with Happy?

Our facilitators make learning interactive and fun. In this video, Maureen delivers a session on Formulas and Functions in Excel at Happy's HQ in London.

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See our available course dates, or contact us for bespoke options

Introduction to Social Media Marketing (Intensive Course)
There are currently no upcoming course dates available. Please contact our team on 020 7375 7300 or email to enquire and find out availability for private groups.

Please note that your booking is not secured until you checkout. All prices listed in the shopping cart are excluding VAT.

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020 7375 7300

Why choose Happy?

  • Award-winning learner-focused approach
  • Small class sizes to give personal one-to-one support
  • Two years of free support after your course
  • Private group options available
  • No quibble money-back guarantee on all courses

The Small Print

The course runs 9:30am to 5:15pm (lunch is served 1pm to 1:45pm — we offer a choice of 3 cold bowl dishes). Please be careful to arrive by 9:15am for registration and refreshments. The course will start precisely on time and it may not be possible to go back over material missed by late arrivals. If you arrive over 20 minutes late you may be asked to leave and attend another day.

Please ensure you read our Terms and Conditions before booking for our payment terms and cancellation policy.

The happy Guarantee

We want everyone to go away from our courses feeling as though they have learnt useful, practical skills that they can use straight away when they go back to work.

If you don’t feel that your training has been useful or if you are unhappy in any way, please get in touch with our Customer Services team within 30 days of the course. We will be happy to offer you additional support and training free of charge to help you to gain the skills you need, or if you’d prefer, a full refund.

Your post-course support package

  • 2 years of free access to our IT Helpline
  • Unlimited access - call or email our team as often as you need
  • Ask about any content covered on your course
  • Included in the price of our training sessions

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Did you know...

...Happy also runs courses in WordPress and Adobe Photoshop?

Our WordPress and Photoshop courses offer many useful skills for marketing your business. Both of these tools will assist in the development of a distinct online identity and raising brand awareness.  

Introduction to Adobe Photoshop to give you confidence in using the essential features of Photoshop to manipulate your photographs, performing image touch ups, filters and more. Find out more

WordPress Essentials: Build a Website in a Day to enable you to create a simple home website or blog. Find out more