Introduction to Social Media Marketing

Social media is a great way to raise brand awareness of your organisation! It gives your organisation a voice, a place to showcase your work and it allows you to start conversations directly with both your customers and users. Plus, Facebook, Instagram, LinkedIn and Twitter are all free to use – it just costs your time. But with so many organisations using social networks these days, how can you stand out from the crowd and get your voice heard?

By the end of this one-day intensive course, you will understand the potential of social media and will know how to make the most of these opportunities.

Available for Private and Tailored group events

This course is run privately for groups or 1-2-1 Coaching sessions

Book a 1-2-1 Session or Group Event

Course Location

Happy HQ, 3rd Floor, 9 Alie Street, London E1 8DE

Course Requirements

This is a fast-paced course designed for beginners who have never used social media for business before and would like to learn where to start. It is also appropriate for somebody who has used social media for business for a little while but want to know how to take their performance to the next level.

Please note that this course does not cover how to create social media accounts.

Learners must have created a basic personal Facebook, Twitter, Instagram and LinkedIn account. They do not have to be familiar with posting and sharing content (photos, videos, weblinks) as the course is designed to take learners from the very essentials through to strategic planning and monitoring.

If learners would like the training to incorporate any of the other major Social Media platforms, please contact us before booking.


Session 1: The Basics of Social Media Marketing

  • Why Social Media Marketing?
  • Using social media to connect with and expand your customer base
  • Creating a social media policy and a plan
  • What is compelling, sharable content
  • Building customer relationships
  • Tools to assess your social media success

Session 2: Instagram

  • About Instagram
  • Editing your profile
  • Finding and following other users
  • Taking photos and videos
  • Using filters on your photos
  • Sharing photos on Instagram
  • Building connections by liking and commenting on photos
  • Tagging photos
  • Setting up a business account

Session 3: Twitter

  • What is Twitter and how to use it
  • How Twitter can be useful to you
  • Understanding the jargon: Tweets, hashtags, retweets, etc…
  • Using Twitter search to find information
  • Editing your profile
  • Finding and following other Twitter users
  • Posting and deleting a Tweet
  • Sharing weblinks and photos
  • How to manage your Twitter account and build your number of followers
  • Be aware of what you say – what not to say about work and colleagues
  • Touching on social media management

Session 4: LinkedIn

  • About LinkedIn
  • Creating an awesome LinkedIn profile
  • Setting up a public profile and profile URL
  • Finding and adding connections
  • Networking via LinkedIn
  • Giving and requesting recommendations
  • Reading, sending and managing messages
  • Finding and using LinkedIn Groups
  • Following companies and influencers
  • Exploring the feed
  • Publishing articles
  • Setting up your privacy
  • Different account types

Session 5: Your Social Media Strategy

  • Your strategic plan
  • Creating a Social Media calendar
  • Tools to manage your Social Media presence
  • Monitoring your campaigns
  • Next steps

After the Course

In order to consolidate learning and maximise the investment in training, learners should put their newly acquired skills into practice as soon as possible.

You may also be interested in our Introduction to Adobe Photoshop one-day course to become confident in using the essential features of Photoshop to edit and manipulate images and create simple graphics and pictures for social media.

Enquire now

Intensive Courses from Happy

Intensive courses have been created specifically for those who need to learn a great deal of content at a faster pace. Each one is focused on increasing your productivity, and building a substantial expertise in just a single day. These courses will be longer, faster and more intensive than a standard classroom course. If you can keep up, the rewards will definitely be worth the effort.


The course runs 9:30am to 5:15pm (light cold buffet 1pm to 1:45pm). Please be careful to arrive by 9:15am for registration and refreshments. The course will start precisely on time and it may not be possible to go back over material missed by late arrivals. If you arrive over 20 minutes late you may be asked to leave and attend another day.

Please ensure you read our Terms and Conditions before booking for our payment terms and cancellation policy.


We want everyone to go away from our courses feeling as though they have learnt useful, practical skills that they can use straight away when they go back to work.

If you don’t feel that your training has been useful or if you are unhappy in any way, please just get in touch with our Customer Services team within 30 days of the course. We will be happy to offer you additional support and training free of charge to help you to gain the skills you need, or if you’d prefer, a full refund.

Your Course Trainer

Pat Kelly

Pat Kelly

Pat is an experienced and versatile Certified IT Training Professional (TAP and TPMA Certified, MOS Expert). He's been our lead trainer in DTP / Photoshop packages for more than a decade.

Pat is also one of our most creative trainers: being a photographer, web-designer, director and actor.