This course is for anyone who needs to write content for E-bulletins, newsletters and web pages.
Overview
How do you make your web pages and e-news attractive and readable and get the point over quickly? How do we write like human beings, and not sound institutional? How do we write for our readers? Does being professional mean being corporate, formal, ‘old-school’? What do we do to make our pages and e-news accessible? Do we do it the same as for print?
Objectives
- make your web writing highly readable and engaging.
- structure your web writing.
- understand web-specific forms of writing.
Topics Covered
- Making your website highly readable.
Braking up the text.
Measuring readability. - Structure: why you need to frontload.
Summarising.
Using bullet lists. - Being human and friendly – language and tone.
Being concise.
Using active verbs. - Website stories and E-newsletters.
How to structure a story.
Online and print – guidelines. - Web-specific writing.
Links, alt tags and screen readers.
Layout and design. - Looking at your website and newsletters.
Marketing your services.
The ‘Small Print’
The course will run from 10am to 4:45pm (light cold buffet 1pm to 1:45pm). Please be careful to arrive by 9.45am for registration and refreshments. The course will start precisely on time and it may not be possible to go back over material missed by late arrivals. If you arrive over 30 minutes late you may be asked to leave and attend another day.
