You have heard of blogs, you have read about Twitter and you are aware of software like Linkedin – but you are not currently using them, or only using the basics. This course is designed to make clear what can, and what cannot, be achieved with social media tools and to leave you confident to get up and running...
Aims
By the end of the course you will be confident in how to use to integrate a range of social media tools to get your message out there.
What you will learn
By the end of the course you will:
- Understand what blogs, tweets and LinkedIn profiles are and how they can help you
- Have created a blog and be able to add new posts
- Be clear on what makes an effective blog post
- Have set up a LinkedIn profile
- Understand how to use LinkedIn to connect to people and promote yourself and your organisation
- Have set up a Twitter account
- Be able to follow people of interest and know how to generate followers for yourself
- Know what makes a useful tweet and how to use twitter to support your blogs and LinkedIn presence
- Understand how to integrate these social media tools to create an online presence and support your message
Requirements
Delegates must be confident in using a mouse and familiar with the web. No previous experience of social media is needed.
Timetable
Session 1
Introduction: Checking out Blogs, Twitter, LinkedIn
Strategy – why use social media, the benefits it can bring, the benefits it can’t.
Session 2
Using the blog as the hub of your social media network
Creating a blog
What makes a good blog post: headlines, content
Session 3
Linkedin – setting up, professional networking tool
Getting your profile right
Integrate twitter feed into linkedin
Finding people
Participating in groups
Session 4
Twitter – setting up an account
Finding people to follow
What makes good tweets
Re-tweeting, direct messaging, hashtags, segmenting into lists
Tweetdeck for managing your tweets
The ‘Small Print’
The course will run from 10am to 4:45pm (light cold buffet 1pm to 1:45pm). Please be careful to arrive by 9.45am for registration and refreshments. The course will start precisely on time and it may not be possible to go back over material missed by late arrivals. If you arrive over 30 minutes late you may be asked to leave and attend another day.
