SEO – Search Engine Optimisation Essentials  

This course is for anyone seeking to optimise their web site, to improve its ranking in Google and other search engines. By the end of the course, you will understand what search engines are looking for in web sites and be able improve your web site to increase its ranking. We can’t promise you will get it to top slot but should improve your position substantially.

Available for Private and Tailored group events

This course is run privately for groups or 1-2-1 Coaching sessions

Book a 1-2-1 Session or Group Event

Course Location

Happy London, Aldgate or at your premises.

Course Requirements

Delegates must be confident in using the internet.

What You Will Learn

In particular you will be able to:

  • Understand what search engines are looking for & what will improve your ranking
  • Understand what Google doesn’t like and you must avoid
  • Analyse which keywords to target for your site
  • Understand the technical side of your site, and how to help search engines index your site more effectively
  • Write content that search engines love
  • Get feedback from Google on what it likes on your site
  • Analyse what is working and what isn’t on your own site
  • Set an action plan to optimise your site & monitor its performance
Enquire now


Session 1

Exploring search engines: What gets listed high and what doesn’t
Where does your site rank? How does Google see your site?
What do you want, who is your audience, setting goals
Keyword research: Finding keywords that are easy to target.

Session 2

URL, Page names, metatags, headings, links, anchor text.

Session 3

Writing for the web: Title, Description, Body. Adapting for the search engines
Analysing your content & find out how to improve it.

Session 4

Introduction to Google Analytics; Google Webmaster Central; Sitemap
Creating an action plan.


The course will run from 10am to 4:45pm (light cold buffet 1pm to 1:45pm). Please be careful to arrive by 9.45am for registration and refreshments. The course will start precisely on time and it may not be possible to go back over material missed by late arrivals. If you arrive over 30 minutes late you may be asked to leave and attend another day.

Your Course Trainer

Pat Kelly

Pat Kelly

Pat is an experienced and versatile Certified IT Training Professional (TAP and TPMA Certified, MOS Expert). He's been our lead trainer in DTP / Photoshop packages for more than a decade.

Pat is also one of our most creative trainers: being a photographer, web-designer, director and actor.